It is not uncommon for people to ask me about InfoCision’s fundraising efforts. Did you know that we raise more money over the phone for nonprofits than any other call center company in the world? We pride ourselves and our business practices on developing successful programs that benefit our clients.
There can be misconceptions about how funds donated on behalf of a nonprofit are distributed when a third-party vendor is involved. Without looking at the larger picture, one could fail to see the long-term value of an acquired donor as well as the educational aspects of marketing campaigns.
Developing client programs is a comprehensive process that all begins with building a strong list of donors. Our account staff works with nonprofit organizations to develop a compelling marketing message that our highly skilled Communicators deliver by phone as part of new donor acquisition efforts. An article in Fundraising Success magazine states that determining the long-term value of a new donor is a complex calculation that must take into account the costs of acquisition and of servicing the donor over a period of time.
When we manage prospecting campaigns for our clients, we run them under a break-even agreement, which is a win-win outcome for both the client and us. Whatever the nonprofit client invests in a campaign, InfoCision ensures that they will see at least an equal return of their investment through fundraising efforts. All costs are measured by the organization as part of their overall administrative expenses, which usually are less than 20 percent.
We value the relationships we’ve been fortunate to establish with some of the nations largest nonprofit organizations and make it a top priority to produce the best results for them.
It is important to remember that the focus should not be on third parties like InfoCision, but on the tremendous impact that national charities make in assisting people in need.
